Here at Direct Heroes we’re all about using everything you have available in order to maximize your marketing efforts. Especially techniques that are totally free.
Take our recent client Skydio for example. We created a giveaway for their brand, integrating our platform so when an individual sent a direct message (DM) with the keyword to enter the contest, we were able to follow up them a short while later. This conversational funnel told them that if they shared the contest post in their stories, they would be granted a bonus entry. The results were unreal! By just sending this simple request back to people who were already interested in the contest, Skydio was able to garner an additional 2.4 million impressions automatically. Can you imagine the eyeballs they would have lost if they were not able to encourage people to share the post further on their Instagram stories?
So what are impressions and why are they important?
An impression is the total number of times that your post or ad was displayed on screen. Often people get this confused with reach, which is the number of unique users that see your ad or post.
I know you’re probably thinking, wouldn’t it be better to increase my reach, as opposed to my impressions? Although one may think that, this is not always the case. If you want to create a stronger brand presence, impressions is where it’s at. Usually one ad or post doesn’t resonate with a user, but rather multiple posts or ads that contribute to brand awareness.
How do I get free Instagram impressions?
There are many creative ways that you can increase your Instagram impressions for free. These include:
- Omni Channel
Use your other social platforms like Facebook, Twitter, YouTube and TikTok to drive traffic back to your Instagram DMs. For example, how about making use of the captions in your YouTube videos to encourage people to send you a DM? Or drop an interesting image into your Facebook story that would entice people to want to know more?
- Add subtle call-to-actions (CTAs) in your creative
As you will see in this Gary Vaynerchuk video that we edited, subtle CTAs are added throughout in order to encourage impressions. Watch carefully and you will see things like DM me “first in line” and share on your story, encouraging impressions. You already went through all the work to create the creative in the first place, why not add a few more subtle boosters?
- Post purchase popups
On the packaging of the products that you send to your customers, encourage them to
share themselves with the product on social media using @mention and a hashtag of your choice. Not only will this showcase your product to their followers and encourage them to connect to your Instagram account, but sharing using an @mention and a hashtag is also automatically considered an opt-in. This means that you can send them direct messages in the future to tell them about new products.
- Live events
If you host live events for your brand, get them to share their experience with an @mention, as well as a hashtag. Not only will this allow you to collect various photos and videos that you can reshare on your Instagram account, but is again automatically considered an opt-in. Like the post purchase popups, this means you can connect with them again in the future.
The ideas we have presented above however, are only the tip of the iceberg. If you want to learn more about our platform, as well as how we can help you create an impression (see what we did there?) with your followers, feel free to connect with us. We’d love to tell you more!